Bob Smith
Bob Smith
Acme Financial
1000 Madison Ave.
New York, NY 10010

Videos for Financial Services

FuseSpots E-mercials are web-based videos designed to be a central component for financial services marketing and educational campaigns. They combine award-winning creative development with HTML5 technology to create state-of-the-art marketing messages. FuseSpots are prized by sales and marketing professionals for their ability to:

Present a company or product in it’s best light

Provide a memorable learning experience

Increase viewer response rates

Deliver useful viewership metrics

MARKETING BENEFITS

Customizable Viewer Experience

Customized user experiences are the emerging trend in internet marketing. FuseSpots can be customized for each of your sales reps or personalized for each viewer, increasing the relevance of your message.

Trackable

With our optional SpotTracker analytics tool, you can view real-time usage and response statistics for your FuseSpot. Or, we can insert any tracking codes that you supply.

Cost-Effective

While FuseSpots have the impact of TV ads, they are more similar in cost to print collateral. Plus, they are fast and inexpensive to update, giving your FuseSpot a much longer shelf life than print communications.

Compliance Approved

Our 20 years of experience in financial services marketing allow us to create presentations that will not only appeal to viewers, but will also be approved by compliance organizations such as FINRA and the SEC. And with FuseSpots, compliance disclosure language can be presented in a way that does not interfere with the viewing experience, unlike with print materials, so your story flow remains uninterrupted.

Multiple Deployment Options

In addition to being viewable on your website, FuseSpots can also be:

  • Uploaded to online presentation sites such as GoToMeeting and Brainshark

  • Inserted into PowerPoint presentations

  • Displayed in kiosks or trade show booths

  • Uploaded to video sharing sites, such as YouTube

One presentation has never worked so hard for you!

Viral Distribution

FuseSpots are frequently forwarded to colleagues, creating bonus distribution. And this viral distribution can be the most valuable, as recipients are more apt to review materials that have been recommended by people they know. In fact, more than 60 percent of FuseSpot’s clients were forwarded our information by a colleague.

BUSINESS APPLICATIONS

FuseSpots are sophisticated marketing tools that take advantage of current and emerging internet technology. They have many possible marketing applications, including:

Product or Service Introductions

ANNUAL REPORTS/YEAR IN REVIEW

COMPANY OVERVIEWS

DEMONSTRATIONS/TUTORIALS

DISPLAY (banner) ads

e-brochures

e-cards

event invitations

Kiosk displays

powerpoint introduction modules

sales tips and training

webinars

TRACKING OPTIONS

NOT JUST “HOW MANY” BUT ALSO “WHO”!

With our optional SpotTracker analytics tool, you’ll not only be able to access overall viewership metrics for your FuseSpot, but also real time data about “who” has viewed your FuseSpot… for immediate followup by your sales or marketing department.

Our SpotTracker analytics reports can tell you

  • Who viewed your FuseSpot video, including their contact information

  • Where they found you

  • When they viewed it

  • How long they viewed it

  • And whether or not they responded

To learn more about how our SpotTracker analytics tool can also be a valuable sales tool, probeable today.

PARTIAL CLIENT LIST

We have created FuseSpots for some of the most recognized names in the financial services industry, including:

ADVISOR E-MERCIALS

Use FuseSpots to demonstrate to your distribution partners how your products can build their business.

(812) 385-4352

CLIENT E-MERCIALS

FuseSpots deliver your client-approved messages the way they prefer to learn today - through a brief online experience that focuses on how your product will improve their lives.

SEE EXAMPLES

RETIREMENT PLAN VIDEOS

Retirement plans have a fiduciary responsibility to encourage participants to save for retirement. FuseSpots are a frequently used way to show retirement investors the benefits of maximizing
their contributions and starting early.

(267) 733-4280

E-Learning

Some communications are meant to “teach” rather than "sell." FuseSpots hold the viewers attention and present your information in an easy-to-understand story, aiding viewers’ comprehension and recall.

SEE EXAMPLES

TUTORIALS AND DEMOS

When it comes to learning, watching is better than reading. Fusespots are well-suited for creating easy-to-understand tutorials and demos that show rather than tell.

8148185282

animated calculators

With a custom FuseSpots online animated calculator, you can encourage viewers to figure things out for themselves. Because they’re more than just calculators, they’re calculation stories and quizzes that will hold viewer interest.

614-964-6214

4056997133

Personalized communications are trending in marketing today. YouSpots can be easily customized for all of your distribution partners, giving them each a personalized, client-approved marketing tool. Plus, as an administrator, you can edit or update video content in real time! Contact us to learn more.

contact us to learn more
Your name here

BACKSTAGE PASS

For more information about FuseSpots, view our BackStage Pass – a fact sheet providing more details, including production timeframes and cost guidelines.

view fact sheet

Get your FuseSpots Backstage pass now!

Example Projects

Client E-mercials - Promotional videos for products and services compliance approved for use with clients

BarclayCard/Cosgrove Associates
Credit Card Product Introduction

Great West Retirement Services
Save-the-Date Trailer

Mutual of America
Group Retirement Plan Provider Introduction

Advisor E-mercials - Promotional videos for products and services created for financial intermediaries

AXA Equitable
Agent Recruitment

John Hancock Funds
Financial Advisor Product Introduction

OppenheimerFunds
IRA Introduction Campaign for FAs

Participation/Registration E-mercials - Promotional videos that encourage enrollment, attendance or increased participation

Great West Retirement Services
Retirement Plan Enrollment Campaign

Great West Retirement Services
Retirement Plan Enrollment Campaign

Great West Retirement Services
Asset Allocation Guide and Tutorial

E-Learning - Educational videos that explain concepts, provide trainning or deliver information that can aid the purchasing decision

City of New York
Retirement Planning Educational Website

OppenheimerFunds
Mutual Fund Educational Videos

CNL Securities
REIT Investor Tutorial

Tutorials - Educational videos that explain or demonstrate a process

BarclayCard/Cosgrove Associates
BarclayCard/Apple iPay Tutorial

BarclayCard/Cosgrove Associates
Credit Card Statement Tutorial

Get your FuseSpots Backstage pass now!